Glystn Data, Now Available in Clay

New: Search social transcripts and find competitors from Clay

Glystn's social intelligence data is now plugged directly into Clay. If you're building outreach lists or qualifying creators, you can search millions of Instagram and TikTok transcripts and surface brand competitors — all without leaving your Clay table.

What you can do

• Search by keyword. Run boolean keyword searches across social transcripts — what creators actually said in their videos, not just captions and hashtags. Supports AND/OR/NOT logic, sorted by recency or outlier engagement.
• Search by meaning. Use natural-language semantic search to find posts about a topic even when creators don't use your exact keywords. Search for "creators reviewing protein snacks" and Glystn returns the closest matches across platforms.
• Find brand competitors. Pass any brand name and Glystn identifies the top 3 direct competitors from our enriched brand database — matched by industry and ranked by social presence. Build competitive outreach lists without the manual research.

How it works

The integration runs through Glystn's Clay MCP endpoint. Clay's AI agent calls Glystn tools directly — keyword search, semantic search, and competitor lookup — and writes the results into your table columns. Every search returns engagement stats, outlier scores, and direct post links so you can qualify leads without clicking through.

Results are pre-filtered to English-speaking markets (US, UK, Australia) and English-language content for higher signal, and searches can return up to 250 posts per query.

Use cases

• Enrich outreach lists with social proof. Pull in what a creator or brand is actually saying on social — straight from the transcript — so your outreach references real content, not guesses.
• Build competitive lists in seconds. Feed a brand name into the competitor tool and get back the three closest rivals — then pivot into keyword searches to see what those competitors' creators are talking about.
• Qualify creator partnerships from Clay. Search for creators talking about your product category, check their engagement outlier scores, and add the standouts to your pipeline — all in one workflow.