Use case

Creator Vetting

Find creators by what they actually say

Traditional creator search filters by follower count and category tags. Glystn searches what creators actually talk about in their videos — so you find the right voices, not just the biggest ones.

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Who this is for

Influencer StrategistTalent ManagerBrand Partnership LeadCampaign Manager

How it works

A typical workflow

1

Search by content, not just bio

Most creator databases search bios and hashtags. Glystn searches the actual words creators say in their videos. That means you can find a "chef who talks about fermentation" even if their bio just says "food lover."

Try this prompt

Find micro-influencers who are actively talking about budget-friendly meal prep. Under 50K followers, organic content only.

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2

Map creator archetypes

Instead of a flat list of names, understand the landscape. What types of creators are talking about your topic? What role does each play? This gives you a strategic framework for building a creator portfolio — not just a roster.

Try this prompt

What types of creators are authentically talking about sustainable beauty? Map the different creator archetypes and give examples of each.

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3

Vet with real content

Pull a creator's actual posts to see what they really talk about, how they engage their audience, and whether their content aligns with your brand. No more guessing from a profile page.

Try this prompt

Show me the last 20 posts from @username sorted by engagement. Are there any brand safety concerns? What topics do they consistently cover?

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4

Build a data-backed tier strategy

Don't just pick creators — build a strategic mix. Use real engagement data to recommend the right balance of macro, mid-tier, and micro creators. The data consistently shows that smaller creators drive higher engagement rates at lower cost.

Try this prompt

Compare engagement performance of celebrity creators vs. mid-tier and micro creators in skincare. What does the data suggest about the ideal budget allocation?

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What you get

  • Find creators by what they talk about, not just their follower count
  • Discover authentic voices that traditional databases miss
  • Vet creators with real content analysis, not just profile data
  • Build strategic tier mixes backed by real engagement data
  • Identify creators who already organically mention your brand

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