Creator Matching and Deep Vetting
The right creator for your campaign exists, the problem is finding them. Creator Matching gives your per post understanding of who fits your exact requirements, vetted down to their first post.
Hey Glystnation!
We just launched a new suite of creator matching and vetting features that find the creators who fit a campaign and clear them for brand safety in minutes — judged on what creators actually say and show across their full history, not just follower count.
What's new:
- Deep Vetting — comprehensively evaluate the complete history of any creator in minutes. Glystn pulls and reads every post (not a sample, not the last 90 days), flagging anything that could be a brand safety concern. A clean creator comes back as "0 of 1,440 posts flagged"; a flagged one comes with the post, reason, and context.
- Creator Matching — describe who you need in plain language; Glystn reads transcripts, captions, and full history to surface who fits.
- Scoring against your criteria — must-haves and nice-to-haves, scored 0–100 per criterion, with the evidence behind each score.
- Compounding discovery — find one fit, then "Find 10 like their content" to expand and auto-score.
- Verified location from content, not bios — and Monday briefings to keep matched lists current.Everyone in creator marketing knows this in their gut: the perfect creator for your campaign exists. Out of the millions of people posting every day, someone's content, location, audience, and voice line up with exactly what you need. The problem was never whether they exist. It's that nothing was built to find them.
Discovery: start from anywhere, then compound
A match starts with a pool of candidates, and you can build one from wherever you already are. Start from a Feed — any keyword or semantic search, or a group of them — and everyone posting about your niche becomes a candidate. Start from an Upload if you already have a list you want to put through the pipeline. Or start from Chat and just describe who you're looking for.
Then it compounds. When you find one perfect-fit creator, hit "Find 10 like their content" and Glystn finds creators whose content is genuinely similar, adds them to your list, and scores them against your criteria automatically. Discovery stops being a one-time search and becomes a thread you keep pulling — each great match leads to the next, however deep in the long tail they live.
Alignment: scored against your definition of fit
Every campaign has its own bar, and Creator Matching lets you set it. Add any criteria as must-haves or nice-to-haves — "has promoted a product before," "talks about their training routes," "based in New York." Must-haves act as gates: creators who fail one are disqualified up front and never analyzed further. Everyone else is scored 0–100 per criterion and ranked by overall fit.
Because Glystn is built on transcripts — the words creators say on camera, not just what they type into captions — alignment is measured on substance.
The same goes for location: we verify where a creator is based from the places they mention, show, and talk about across their content — not whatever happens to be in their bio. And every score comes with receipts — a written verdict plus the specific posts behind it, one click from the source.
Deep Vetting: the full history, actually read
A great match still has to be a safe one. Deep Vetting pulls a creator's complete post history and an AI reads every single post — not a sample, not the last 90 days — tagging anything that could be a brand safety concern for your review. When a creator comes back clean, you see exactly what that means: "0 of 1,440 posts flagged." When something is flagged, you see the post, the reason, and the context, and you make the call.
It's the work you'd do if you had an infinite team of interns watching everything a creator ever published. Now it's a button.
Matches that stay matched
Creators keep posting after you sign them. Any list — your shortlist, your active roster, everyone mentioning your brand — can feed a Monday email briefing summarizing the week's new content, so the diligence you did on day one doesn't go stale by month three.
Creator Matching is live now for all Glystn users. Describe who you're looking for, and meet the creators who actually fit.